What price luxury?

One of the great things about my job is meeting people a different stages on their coffee journey. It's still fun to see someone comparing the huge differences in speciality coffee as well as someone still working on optimum extraction on their home coffee station. But, just as so many are discovering the delights of a freshly roasted cuppa, the cost continues to increase. Another drought in Brazil (the largest coffee producer in the world) together with a strong Dollar leaves us no choice but to increase our prices. 

We've seen over recent years many of the chains reduce the quality of their coffee with the challenges of rising overheads and higher turnover taxes but have they misread their customer? For us it's simply being honest when talking and listening to our customers. So far quality freshly roasted coffee is winning. It's a relief to know that our customers get it but we need to be mindful of doing our very best to control every cost and bring true value in everything we do. Thanks for allowing us to do what we do.